5 Benefits of Local Marketing

Posted by

admin

22 May 2025

On 29 June 2022

Have you ever been in a situation where you've been in your local town or even on holiday and used your mobile to search on Google for something to do near your location or a specific type of shop or service? If so, you're probably wondering how Google knows exactly what you're looking for!

This is where a marketing tool called local marketing comes into action. Local marketing is a marketing strategy that targets people within a certain radius of the physical location of a business. It is a very important opportunity particularly for locally-based businesses who have the aim of encouraging in-person interactions such as making a purchase or experiencing a service.

If local marketing appeals to you, check out our key strategies below that may help your business attract new local customers.

1. Ensure your website is mobile-friendly

A mobile-friendly site is a website that loads seamlessly when accessed on a mobile device. Did you know that 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site?

If you're in need of some help with optimising your website for mobile, get in touch.

2. Localise your website

In order to localise your website, you'll need to think about your local audience and consumer base and create content that is relevant to them.

You want to ensure you include your address, contact information and ways to get to your establishment as well as any location-based keywords. For instance, instead of us saying 'creative agency' we would say 'creative agency in Hertfordshire and Essex'.

3. Add your business to online directories and review sites

There are many online directories and review sites that highlight local businesses and educate people on where to shop or make a booking. If you're classified as a local business, you don't want to miss out on the potential traffic from these sites.

At the top of your agenda when it comes to securing a listing in an online directory should be Google My Business. This will enable your business information to appear in the search results when people are searching your brand, industry, services, products etc.

4. Spend time on local SEO

Local SEO (Search Engine Optimisation) is the process of optimising your website to rank for local and relevant keywords and phrases. Local searches lead 50% of mobile users to visit shops within 24 hours.

To help identify popular keywords and terms in your location and for your industry, Google Trends is a great tool to utilise.

As well as the above, ensure you are creating local content that promotes things such as local events and industry related information from your area.

5. Localise your paid advertising

Advertising locally is an extremely powerful way to reach local audiences. Within. Essentially, local advertising uses location targeting to pick and choose certain geographic locations to advertise in. Most advertising platforms have the ability to use location targeting, so keep an eye out when planning your ads.

The useful thing about location targeting is that you can create ads that are most relevant and beneficial to specific audiences to ensure you'll have a better ROI.